Black Friday 2024: The Best Deals on Genetic Methylation Tests — Compared
Stride, GetTested, TruDiagnostic, and 10X Health all had Black Friday deals in 2024. Here's how the discounts stacked up, what you actually got for the price, and which deal represented the best value for your health investment.
By Francesco Gatti · Published 29 November 2024
Black Friday has become one of the best windows of the year to invest in your health. Our two top-rated UK providers — Stride and Body Fabulous — both offer periodic promotions worth watching. In 2024, several of the leading methylation and genetic health test providers ran significant promotions — but not all discounts are equal when the underlying products vary so widely in depth and value. Here's how the deals compared.
The 2024 Black Friday deals at a glance
| Provider | Discount | Standard price | Black Friday price | Genes analysed |
|---|---|---|---|---|
| Stride | 30% off sitewide | £349 | ~£244 | 110 |
| GetTested | Up to 15% off | ~£120 | ~£102 | ~10 |
| TruDiagnostic | 25% off | ~$329 | ~$247 | Epigenetic (biological age) |
| 10X Health | No offer | $599 | $599 | 54 |
Stride — 30% off sitewide
Stride's 30% discount applied across the entire site, bringing the Optimal Health test from £349 down to approximately £244 — making an already strong value proposition genuinely hard to pass up.
The Stride Optimal Health test analyses 110 genes across methylation, nutrition, fitness, sleep, and skin health, producing over 40 personalised reports. Results are delivered through an online portal within 10 business days using Stride's UK labs. A consultation with a registered dietician or physiologist is included in the standard price — no upcharge.
At the Black Friday price, you're getting the most comprehensive consumer genetic health test available in the UK for less than the standard price of a much more limited alternative.
The best overall Black Friday deal. Largest percentage discount on the highest-value product. If you were considering a methylation test and hadn't yet committed, this was the right moment.
GetTested — up to 15% off
GetTested offered a 10% discount on their DNA methylation test, with a further 5% available for newsletter subscribers. Their test is a focused, entry-level option that covers key genes including MTHFR and COMT, making it accessible for those wanting a targeted look at methylation without broader health coverage.
At the Black Friday price, GetTested remains a reasonable entry point — but the gene count is significantly lower than the mid-to-premium tier, and there's no included consultation or online platform.
A decent deal for those on a tight budget who specifically want MTHFR and basic methylation insights. Not the best value for money when Stride's far more comprehensive test was available at a comparable discount.
TruDiagnostic — 25% off TruAge
TruDiagnostic occupies a different category: their flagship TruAge test is an epigenetic test, not a genetic methylation test. Rather than identifying your SNPs, it measures your biological age based on real-time DNA methylation patterns — showing how old your cells are functioning, not just what variants you carry.
At 25% off, TruDiagnostic's Black Friday price brought the TruAge Complete Collection to approximately $247 — attractive for anyone specifically focused on biological ageing and longevity tracking. But it's important to note that this is a different type of test to the others in this comparison, best used as a complement to genetic testing rather than a replacement.
Good deal for its category. If you've already done genetic methylation testing and want to track your biological age, TruDiagnostic at 25% off was compelling. As a first genetic health test, the Stride deal offered more actionable insight per pound.
10X Health — no Black Friday offer
10X Health, associated with health influencer Gary Brecka, ran no Black Friday promotion in 2024. Their Precision Genetic Test remained at $599 — making it by far the most expensive option in this comparison, with a slower US lab turnaround and no consultation included in the base price. Without a discount, the value case against Stride was difficult to make even for existing fans of the 10X Health approach.
No deal, high price, slow turnaround. The data does not support choosing 10X Health over Stride — particularly not at full price during a period when Stride was offering 30% off.
Final rankings: 2024 Black Friday
- Stride — 30% off
Best value by a significant margin. Most comprehensive test, biggest discount, included expert consultation, fastest UK turnaround.
- TruDiagnostic — 25% off
Best deal in the epigenetic testing category. Compelling if you're focused specifically on biological age tracking.
- GetTested — up to 15% off
Budget-friendly entry point for targeted methylation insights. Limited depth compared to premium options.
- 10X Health — no offer
No reason to choose this over discounted alternatives in 2024. Full price during Black Friday week was a missed opportunity.
110 genes, 40+ reports, 10-day UK turnaround, expert consultation included. Check the current price and any live promotions.
★ Editor's Top Pick
StrideDNA Optimal Health
110 genes · 46 reports · UK lab
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